Today, technology has perpetually changed the face of retailing! Whilst, the online retail has progressively evolved into Mobile retail or M-commerce, an array of mobile based apps and omnichannel retail has made our shopping experience all the more exciting and easier.
In a recent development, Mumbai-based Shopsense Retail Technology, the startup that founded fashion shopping app Fynd, has launched Fify-a fashion shopping bot, which the company expects will generate 25 per cent of revenue in the coming three months.
Fify, in its beta phase, will act as a personal virtual shopping assistant; providing insights on trends, guidance on celebrity styles and inform the users about the new product arrivals. The fashion shopping bot claims to have already seen over 50,000 conversations since its launch last week on the Facebook Messenger.
At present, phase one of the fashion shopping bot is operational and will help the consumers to discover the products. In subsequent phases, the bot will grow to understand the style of the consumer on the basis of their online behaviour and predict what they are likely to buy.
According to the company, the ideal phase of engagement with Fify would involve product discovery, transaction, fulfilment and then post-transaction interaction.
In a recent development, Mumbai-based Shopsense Retail Technology, the startup that founded fashion shopping app Fynd, has launched Fify-a fashion shopping bot, which the company expects will generate 25 per cent of revenue in the coming three months.
Fify, in its beta phase, will act as a personal virtual shopping assistant; providing insights on trends, guidance on celebrity styles and inform the users about the new product arrivals. The fashion shopping bot claims to have already seen over 50,000 conversations since its launch last week on the Facebook Messenger.
At present, phase one of the fashion shopping bot is operational and will help the consumers to discover the products. In subsequent phases, the bot will grow to understand the style of the consumer on the basis of their online behaviour and predict what they are likely to buy.
According to the company, the ideal phase of engagement with Fify would involve product discovery, transaction, fulfilment and then post-transaction interaction.
0 comments:
Post a Comment