Showing posts with label Fashion Industry. Show all posts
Showing posts with label Fashion Industry. Show all posts
Sustainable brand SATVA has showcased its latest Spring Summer collection that offers a blend of style with comfort in its activewear.

The brand’s Spring Summer 2019 collection draws inspiration from naturally occurring crystals and minerals that are believed to withdraw negative energy out of the body and soul.
The collection features activewear pieces which include bra tops, leggings, buttery soft tees and tanks, jogger pants and more, in a colour palette that is dominant of soft pastel shades along with primary shades of blue, black, grey and white.
Made using ultra-soft, breathable fabrics, the collection allows comfortable body movements. The fit is designed in a way that ensures facilitation of smooth body movements that are of essence in yoga postures and asanas.
Known for conceptualising activewear in a way that is consumer-friendly and environment-friendly at the same time, SATVA claims to be free of fertilisers, chemicals, toxic dyes and other harmful heavy metals otherwise used.
The brand fulfils its environmental obligations by incorporating organic behaviour in the production of its line, and emphasises on the use of highest quality organic, non-GMO cotton and fabric.

Priced between INR 999 and INR 3,499, the collection is readily available for purchase at in.satvaliving.com
The brand warrants that a portion of all proceeds collected from their sales goes back to its local communities and agricultural programmes, thus giving back to the society as well.

11:45 PM
Image Source: http://www.fashionforwardtrends.com
Fashion Forecast for Fabrics that are going to shape the collections this seasons can be summarized into three basic themes:

Rudimentary Refinement – which includes dry textures, natural/artificial alliances, exceptional simplicity, lively colour, powerful nature; 
Gently Irreverent – subtle imperfections, implacable fineness, subversive freshness, graphic upsets; 
Experimental Romanticism – artificial transparency, open structures, scientific spirit, boosted & piques;

Delve further into the fashion forecast details of the fabrics for S/S ’17 according to different category of products as follows:

Outwear
For summer coats - Fabrics with rich texture would include a modified nature, plastic raffia with unusual handles, design primitives like tribal tweed, dishevelled fringes and spongy cottons.

Tops
Tops and blouses will include naturally airy fabrics ,viscose or synthetics with a smooth fluid handle, soft languid cottony voiles, with softly washed finishing, featherweight silks.

Technical fabric
Performance fabrics will include cotton aspects and irregular-yarn effects for synthetics, talc-like handles.

Evening wear
Evening wear ensembles will revolve around  Intermittent, wholly fine cut-yarns play on transparency.More simple designs will include large, irregular and multi-coloured stripes.

      Image Source: http://www.fashionforwardtrends.com/


6:12 AM
Image Source: Google

Designers and exporters have witnessed an influx of softer hues as a major colour input. Versace in S/S ’16 showcased array of smart suits in ice pink while Dolce Gabanna showed varied suits in light peach at Bluemarine or gentle flowing garments in candy colours. Focusing on pastel hues, the S/S ’17 fashion trends gained grace; paving way for delicious blush pink, baby blue, mint green and lavender tones. Hottest colour for spring summer trends 2017 are Pastel tones - Pink, lilac, light blue and mint green.
5:01 AM
Luxury shopping is no longer confined to high-end bags and shoes! Today, the luxury patrons are all the more experimental and are using travel as a tool for gaining authentic experience. In 2015, China had 120 million outbound tourists, who spent an estimate of US$229 billion on shopping overseas, leaving the rest of the world way behind. The top purchase of the Chinese tourists featured fashion and accessories and indisputably, the effect of such wave was indeed lucrative for the fashion brands.


Acknowledging the impact of globetrotters on their brand sale, luxury fashion brands are obligated to come up with a strategy that will not only help them to take the advantage of traveller’s deep pockets but also reap the benefit of being a global brand. Besides, the luxury brands also need to evolve in order to keep consumers’ interest intact.

Since wealthy consumers move their dollars from product to experience, luxury brands need to focus on creating one-of-a-kind; an immersive experience that will eventually turn into a purchase.

Moreover, offering an exclusive experience is a must. For instance, if Burberry, a brand that is quintessentially British in its inspiration and craftsmanship, evolves further by incorporating British customs and rituals in a meaningful way, it could deliver a truly unique brand experience.

 This shift from product to experience is happening faster for the millennials who give value to ownership, connection, and authenticity, as the studies suggest Luxury travel and high-fashion brand should realise this opportunity of partnership.
1:12 AM
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