Kudos to this new technology enabled fashion shirt that will free all of the gym rats from bragging about the gym not going in tandem with numbers on a treadmill. Simone Schramm, a German designer, has designed a garment that reacts to a wearer’s heart rate by expanding or contracting the wires woven into the garment’s fabric.

This Shape-Changing Shirt will display how your workout is going. Named “the muscle shirt,” the multilayered wearable changes color by pulling itself taut in response to the wearer’s heart rate, revealing the second layer below. The resulting tightness is meant to aid the wearer’s form and posture automatically

Image Courtesy: smones.de

The mechanism goes like this: As the heart rate increases, the motor tightens the garment, revealing an interior fabric that’s color-coded to display the upper body’s muscle groups. Once the heart rate begins to fall, the tension relaxes, and the shirt’s original gray exterior fabric resumes its shape. Created within the last year, this tech enabled fashion  garment is a work in progress, but a step forward for fitness wearables.

Fashion Products

5:44 AM

Technology enhanced fashion market is still in its infancy. Brands have started designing fashion products around technology but only few customers buy them that too because of novelty factor attached to it while most of them ignores.

Eventually, retailers’ lack of enthusiasm for the technology-enhanced fashion products category but  one thing is certain this category will be the future of fashion retail. However, the real revolution of technology-enhanced fashion is going to be modular, customisable,upgradable products so that it is embraced by the consumers.

Few questions that arises in favour of innovatively designed fashion products are How can brands continue to grow if they don’t launch new products on a regular basis? How can consumers stay on trend without buying new products and what can be done with the “old” products besides dumping them?

There are other benefits too .The consumer only pays to upgrade the product in stages so, unlike with luxury products, brands can create a long lasting quality product without high upfront costs. The risk of product redundancy is eliminated which means consumers will be more likely to buy a new innovative product.

Fashion Products

2:57 AM