Few renowned brands that have opted for mass customisation are :

NikeID - an online service that allows customers to create their own clothing by customising the colour, design.

Louis Vuitton’s Mon Monogram  - lets consumers add personal initials and colours to the brand’s bags

Prada Customize - lets people add personal lettering to bags, as well as allows them to configure their own shoes and sunglasses

Indochino - An e-commerce start-up that lets you buy a made-to- measure suit

Bow & Drape - Clothing for the millennial generation offers trend-driven clothing and accessories with tonnes of options to personalize.

Not just restricted to mass fashion or luxury, customisation is now sweeping through the whole of retail, as many start-ups have taken up the onus to meet the customers needs before making them loyalists.

Mass customisation

4:37 AM

Earlier a term familiar to only high-end customers, has now become an essential tool to retain customers of any brand, luxury or otherwise. It is called customisation. 
A retailer’s strategic tool to deliver products in way the customer prefers it, born out of every consumer’s desire to stand out, to look the best, the most fashionable and always very different, somewhat a level above the rest.

But how? Each brand carries out a slew of consumer behaviour researches to understand the taste and preferences of the modern consumers, and accordingly designs the products.
Several brands have applied the formulae of mass customisation, in which masses get the chance to customise every product they want to own. Some brands that command mention here include Nike, Converse and Burberry that caught the imagination of consumers with their ever-innovative platforms and customer-friendly apps.
Burberry launched its Burberry Scarf Bar, letting customers monogram their initials on scarves before they place the order. Many mass brands as well as luxury labels followed this trend

Burberry Scarf Bar

Continued... Mass customisation adopted by a host of Brands

.

Mass customisation

6:23 AM

Victorian Etiquette

Balmain: High waist skirts, with blouses that had frills on the sleeves.
Chanel: Head-to-toe frills on pristine off-shoulder dresses and white lace gloves were their thing
Chloe: Designs in more mild shades like olive and mustard, clubbed with diaphanous frills on the waist, sleeves and neckline were presented.

Feline Fury

Givenchy: Bright yellow knit, with black & yellow leopard print skirts, coupled with coats in brown and black leopard prints.
Carven: Short coatdresses covered in tiger prints.
Dries van Noten: Used spots on wide-legged pants, breaking the monotony of the runway collections.

Fashion Show

12:24 AM

80's Redux

 Milan showcased yet another range of spectacular designs for the world to follow embracing a contemporary take on nostalgic styles of the 80’s, while lending a fresh twist to your suit-up styles. Designers also embarked on decorating the Victorian era dresses with interesting modifications that reached near perfection.
Isabel Marant: Her designs ranged from puffed shoulders to flouncy silhouettes, with an outing of strong shoulders, appearing on oversized sweaters and coats.
Lanvin: The French brand showcased a collection filled with flouncy skirts and defined shoulders.
Moschino: It was all about leather, fishnets and graffiti.

Fashion Trends

4:36 AM

Covered in Sequin

The collections presented at the Paris Fashion Show rendered fresh twists to popular designs, with eye-catching accessories, digital-inspired prints and bold trends with sequins ‘from head-to-toe’.

Chanel - Monochrome designs on strapless dresses with black sequins and white borders

Gucci - Mixed patchwork on long, relaxed dresses, covered in green sequin.

Moschino- Sequins paired with sheer fabrics like chiffon or net

Fashion Show

5:44 AM

Milan and Paris fashion shows are two of the four cornerstones of the world’s fashion trends, with their awe-inspiring collections showcased on runways. And this year was no different.

We have fished out a mixed bag of pioneering trends, which will be the mainstay from both the fashion runaways...

The collections presented at the Paris Fashion Show rendered fresh twists to popular designs, with eye-catching accessories, digital-inspired prints and bold trends with sequins ‘from head-to-toe’.

Emilio Pucci - Abstract prints in bright shades of ornage and blue; Etro - Mixed stripes and plaid on knitwear silhouettes; Marni - Clashing animal & abstract prints

Fashion Trends

2:56 AM

The age-old surface-adorning techniques for clothes and furnishings now require experimentation and innovation to cater to the growing demands of both the Indian and international consumers. Exporters are becoming increasingly aware of the need to “contemporise” these traditional techniques, while designers strive to churn out innovative ways to stylise them.

A few innovations that have charted a new course for these age-old techniques are:
Fabindia, popular for indigo dyed designs and block-printed kurtas, is now adding various twists to their prints and motifs. For instance, the time-tested booti-effect has expanded in size, lending the clothes a new look, while Paisleys have been reintroduced with a multi-coloured and layered effect. The interplay of different shades like indigo, navy blue, teal on a a white background, enhanced by the mulmul fabric, brings out the best possible effect. The brand is busy cementing Indian sensibilities with Western cuts, with tunics, waist coats and flared skirts, while showcasing different types of block printing.

Another globally recognised brand, Anokhi, which specialises in the oldest form of colouring technique - dyeing with vegetable colours - have sensed the dire need of the modern consumers. Its designers seek out the bold and the striking, the graphic and the colourful, using modern printing techniques.

Soma  Blockprints, a pioneer in block printing, is yet another popular brand from Jaipur that has worked extensively on world-class styling of traditional techniques. Their specialty lies in floral prints, but they are also exploring different mix-and-match and never-seen-before combinations and prints like folksy prints and geometric-inspired tribal patterns in the form of Mexican symbols made by knitting and embroidery on the clothes, like simple triangles, rectangles, rhombuses, zigzag lines, stepped borders, helical patterns, and crosses.

Some other exporters like the Tushar Group have made craft-based collection development their Unique Selling Point. This company, also based in Jaipur, believes in working within the parameters of handicrafts and has developed 12 diverse varieties of brands.
Similarly, several other exporters have also started injecting novelty into the age-old crafts to lend it a traditional yet modern look, with interesting modifications that can be well-received by consumers/users the world over. 

11:03 PM

The brand will reveal one of its jewels — Carrera at the event — which is a mechanical version of the smartwatch. It has the credit of being the only timepiece to possess the Calibre 5 automatic movement.
Revealing about the brand’s decision to participate in Coachella festival, Jean-Claude Biver, CEO of Tag Heuer and president of the LVMH Group’s watches division, in a statement, said, “Tag Heuer is known in the US as a luxury sport brand, a perception that honours our heritage and mastery of the chronograph movement, however, we also want to distinguish ourselves in other spheres of life to reach different audiences.
“We’ve connected with new fans of Tag Heuer through our support of musical events and talent, and our ability to communicate with a younger generation will be furthered by this new partnership. We are proud to be associated with Coachella, one of the most popular music festivals in the world,” he elaborated.
The watch brand is also sponsoring the festival that will run from April 15 to 17 and April 22 to 24. Off late, music festivals have become the hottest destinations for luxury brands for discovering their perspective consumers among the millennials.

2:21 AM