Taylor Swift is foraying into the fashion industry! And her maiden venture will be in collaboration with Stella McCartney.
The collection is a part of “Lover”, the seventh studio album by the singer, which will be rolled out on 23 August.

In a news announcement made in an Instagram Live late Thursday, Swift announced that the collection, with McCartney, comprises ready-to-wear apparel pieces. She also revealed the album artwork for ‘Lover’.
Talking about McCartney, Swift said “She’s been a friend for a really long time and just a woman that I respect so much.” Further, she added “I respect what she creates, how she creates it and there’s so much whimsy and imagination and romance to the dresses she designs.”
The album art showcases clouds in pastel blue, pink and purple hues, which can dictate the aesthetics of the collection as well, as Swift stated that the range will take cues from the album, without revealing any other specifications.
McCartney also tapped the reach Instagram offers to announce the collaboration, posting a selfie of the two on her Instagram stories with the caption: “Watch this space, Stella and Taylor collaboration coming soon.”
Notably, Swift has worn many McCartney creations in the past few days, with the latest one being a pair of rainbow sneakers she paired with her tie-dye look for her performance at the iHeartRadio Wango Tango Show on June 1.
1:47 AM

It has not been a good year for the UK-based retail company, Ted Baker.

Post the #MeToo debacle forced out their founder Ray Kelvin in March, Ted Baker has faced numerous hurdles and has issued its second warning on profits in 4 months, the previous being in February.
Ted Baker expects an underlying pre-tax profit of 50 million to 60 million pounds as opposed to the 70 million predicted by analysts. The British high street retailer saw its shares fall down almost 14 per cent this year in addition to the 43 per cent last year due to tough competition from online retailers.
Ongoing market uncertainty due to Brexit has not only made for difficult trading condition but impacted the consumers who now want to reign in their expenditure. The brand is conscious of its image and therefore, unable to ward off competition that is offering elevated levels of promotional activity for its Spring/Summer collections. Owing to these factors, the brand has seen a 26 per cent slump in its growth this year.
The brand which is popular in North America is faced with another setback due to unseasonable weather conditions in the region. The company anticipates that such market uncertainty will continue to plague trading and profits for all the retailers throughout the year.
Ted Baker saw the appointment of Lindsay Page, a long-time finance head for the company, as Kelvin’s successor and the management was actively focusing on cost control and new product initiatives to turnaround results for the latter half of the year.
Ted Baker’s profit warning comes at a challenging time, with numerous collapses of high street chains in the first half of 2019, continuing the trend from 2018.

5:11 AM
As New York Fashion Week Kicks Off, Designer labels are shaking things up at New York fashion week, which begins Thursday and runs through Sept. 15. A growing number are experimenting with a “see-now-buy-now” approach, selling goods straight off the runway. One of the labels-of-the-moment is Monse, a new brand launched by Laura Kim and Fernando Garcia-two veterans of Oscar de La Renta who were last week named the new designers of that label.

Image Courtesy: naitrend.com
Designer Derek Lam has told several hundred fashion editors and buyers they aren’t welcome to attend his spring 2017 runway show.Rather than his usual show for 450 guests, he has invited just 60 people-in groups of 20-to the penthouse of the Greenwich Hotel, where he will personally describe each look.
Image Courtesy: forbes.com
The Council of Fashion Designers of America, which has long held the official schedule of New York fashion week, has taken more control this year, organizing the timing of some shows and eliminating others, more in the manner of Europe’s fashion-organizing bodies. At New York label Sachin & Babi, changes in consumer demand are affecting both the show and the designs. Known for its formal wear, the label will take a decidedly informal approach, offering evening separates that can be mixed and matched for day or multiple evening events.
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Image Courtesy: theldndiaries.com
Denim is challenging the athleisure trend this back-to-school season.While fashion watchers say sporty items like yoga pants and the tapered pants known as “joggers” aren’t going anywhere anytime soon, new styles and innovations in denim are making a good pair of jeans a must-have item for the coming school semester - and, perhaps, changing shopping habits this season.

Image Courtesy: silhouettetrend.com
As per analysts comfort and flexibility are key denim trends.Stretch denim continues to be a dominant theme within the teen retailers’ back-to-school collections.American Eagle Outfitters probably has one of the cleanest and clearest presentations of this denim evolution with their ‘Flex’ fabric as a backbone to their denim program, but Hollister too is sporting a new denim line dubbed ‘Advanced Stretch’ jeans.
4:30 AM
Kudos to this new technology enabled fashion shirt that will free all of the gym rats from bragging about the gym not going in tandem with numbers on a treadmill. Simone Schramm, a German designer, has designed a garment that reacts to a wearer’s heart rate by expanding or contracting the wires woven into the garment’s fabric.

This Shape-Changing Shirt will display how your workout is going. Named “the muscle shirt,” the multilayered wearable changes color by pulling itself taut in response to the wearer’s heart rate, revealing the second layer below. The resulting tightness is meant to aid the wearer’s form and posture automatically

Image Courtesy: smones.de
The mechanism goes like this: As the heart rate increases, the motor tightens the garment, revealing an interior fabric that’s color-coded to display the upper body’s muscle groups. Once the heart rate begins to fall, the tension relaxes, and the shirt’s original gray exterior fabric resumes its shape. Created within the last year, this tech enabled fashion  garment is a work in progress, but a step forward for fitness wearables.


5:44 AM
The next realm in apparel fashion has emerged by introduction of a T-Shirt that  looks different in design and colour if worn indoors and changes form when one steps out.
Isn’t it Surprising ?

Image Courtesy: Girggit

Girggit, a start-up apparel organisation, have launched men's T-shirts made from super fine-combed cotton that change their design and colours in sunlight. The collection is designed by a team of young fashion designers and and they are priced between Rs 855 and Rs 1,155.

This is the changing face of apparel fashion industry where a consumer pays for one but buys two different products. T-Shirts are available on all the leading e-commerce portals
6:11 AM
Image Source: http://www.fashionforwardtrends.com
Fashion Forecast for Fabrics that are going to shape the collections this seasons can be summarized into three basic themes:

Rudimentary Refinement – which includes dry textures, natural/artificial alliances, exceptional simplicity, lively colour, powerful nature; 
Gently Irreverent – subtle imperfections, implacable fineness, subversive freshness, graphic upsets; 
Experimental Romanticism – artificial transparency, open structures, scientific spirit, boosted & piques;

Delve further into the fashion forecast details of the fabrics for S/S ’17 according to different category of products as follows:

Outwear
For summer coats - Fabrics with rich texture would include a modified nature, plastic raffia with unusual handles, design primitives like tribal tweed, dishevelled fringes and spongy cottons.

Tops
Tops and blouses will include naturally airy fabrics ,viscose or synthetics with a smooth fluid handle, soft languid cottony voiles, with softly washed finishing, featherweight silks.

Technical fabric
Performance fabrics will include cotton aspects and irregular-yarn effects for synthetics, talc-like handles.

Evening wear
Evening wear ensembles will revolve around  Intermittent, wholly fine cut-yarns play on transparency.More simple designs will include large, irregular and multi-coloured stripes.

      Image Source: http://www.fashionforwardtrends.com/


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