As New York Fashion Week Kicks Off, Designer labels are shaking things up at New York fashion week, which begins Thursday and runs through Sept. 15. A growing number are experimenting with a “see-now-buy-now” approach, selling goods straight off the runway. One of the labels-of-the-moment is Monse, a new brand launched by Laura Kim and Fernando Garcia-two veterans of Oscar de La Renta who were last week named the new designers of that label.

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Designer Derek Lam has told several hundred fashion editors and buyers they aren’t welcome to attend his spring 2017 runway show.Rather than his usual show for 450 guests, he has invited just 60 people-in groups of 20-to the penthouse of the Greenwich Hotel, where he will personally describe each look.
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The Council of Fashion Designers of America, which has long held the official schedule of New York fashion week, has taken more control this year, organizing the timing of some shows and eliminating others, more in the manner of Europe’s fashion-organizing bodies. At New York label Sachin & Babi, changes in consumer demand are affecting both the show and the designs. Known for its formal wear, the label will take a decidedly informal approach, offering evening separates that can be mixed and matched for day or multiple evening events.
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Denim is challenging the athleisure trend this back-to-school season.While fashion watchers say sporty items like yoga pants and the tapered pants known as “joggers” aren’t going anywhere anytime soon, new styles and innovations in denim are making a good pair of jeans a must-have item for the coming school semester - and, perhaps, changing shopping habits this season.

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As per analysts comfort and flexibility are key denim trends.Stretch denim continues to be a dominant theme within the teen retailers’ back-to-school collections.American Eagle Outfitters probably has one of the cleanest and clearest presentations of this denim evolution with their ‘Flex’ fabric as a backbone to their denim program, but Hollister too is sporting a new denim line dubbed ‘Advanced Stretch’ jeans.
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Kudos to this new technology enabled fashion shirt that will free all of the gym rats from bragging about the gym not going in tandem with numbers on a treadmill. Simone Schramm, a German designer, has designed a garment that reacts to a wearer’s heart rate by expanding or contracting the wires woven into the garment’s fabric.

This Shape-Changing Shirt will display how your workout is going. Named “the muscle shirt,” the multilayered wearable changes color by pulling itself taut in response to the wearer’s heart rate, revealing the second layer below. The resulting tightness is meant to aid the wearer’s form and posture automatically

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The mechanism goes like this: As the heart rate increases, the motor tightens the garment, revealing an interior fabric that’s color-coded to display the upper body’s muscle groups. Once the heart rate begins to fall, the tension relaxes, and the shirt’s original gray exterior fabric resumes its shape. Created within the last year, this tech enabled fashion  garment is a work in progress, but a step forward for fitness wearables.


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The next realm in apparel fashion has emerged by introduction of a T-Shirt that  looks different in design and colour if worn indoors and changes form when one steps out.
Isn’t it Surprising ?

Image Courtesy: Girggit

Girggit, a start-up apparel organisation, have launched men's T-shirts made from super fine-combed cotton that change their design and colours in sunlight. The collection is designed by a team of young fashion designers and and they are priced between Rs 855 and Rs 1,155.

This is the changing face of apparel fashion industry where a consumer pays for one but buys two different products. T-Shirts are available on all the leading e-commerce portals
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Fashion Forecast for Fabrics that are going to shape the collections this seasons can be summarized into three basic themes:

Rudimentary Refinement – which includes dry textures, natural/artificial alliances, exceptional simplicity, lively colour, powerful nature; 
Gently Irreverent – subtle imperfections, implacable fineness, subversive freshness, graphic upsets; 
Experimental Romanticism – artificial transparency, open structures, scientific spirit, boosted & piques;

Delve further into the fashion forecast details of the fabrics for S/S ’17 according to different category of products as follows:

Outwear
For summer coats - Fabrics with rich texture would include a modified nature, plastic raffia with unusual handles, design primitives like tribal tweed, dishevelled fringes and spongy cottons.

Tops
Tops and blouses will include naturally airy fabrics ,viscose or synthetics with a smooth fluid handle, soft languid cottony voiles, with softly washed finishing, featherweight silks.

Technical fabric
Performance fabrics will include cotton aspects and irregular-yarn effects for synthetics, talc-like handles.

Evening wear
Evening wear ensembles will revolve around  Intermittent, wholly fine cut-yarns play on transparency.More simple designs will include large, irregular and multi-coloured stripes.

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Designers and exporters have witnessed an influx of softer hues as a major colour input. Versace in S/S ’16 showcased array of smart suits in ice pink while Dolce Gabanna showed varied suits in light peach at Bluemarine or gentle flowing garments in candy colours. Focusing on pastel hues, the S/S ’17 fashion trends gained grace; paving way for delicious blush pink, baby blue, mint green and lavender tones. Hottest colour for spring summer trends 2017 are Pastel tones - Pink, lilac, light blue and mint green.
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Technology enhanced fashion market is still in its infancy. Brands have started designing fashion products around technology but only few customers buy them that too because of novelty factor attached to it while most of them ignores.

Eventually, retailers’ lack of enthusiasm for the technology-enhanced fashion products category but  one thing is certain this category will be the future of fashion retail. However, the real revolution of technology-enhanced fashion is going to be modular, customisable,upgradable products so that it is embraced by the consumers.


Few questions that arises in favour of innovatively designed fashion products are How can brands continue to grow if they don’t launch new products on a regular basis? How can consumers stay on trend without buying new products and what can be done with the “old” products besides dumping them?

There are other benefits too .The consumer only pays to upgrade the product in stages so, unlike with luxury products, brands can create a long lasting quality product without high upfront costs. The risk of product redundancy is eliminated which means consumers will be more likely to buy a new innovative product.


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