Fashion Forecast: Contd... Mass customisation adopted by a host of brands

Few renowned brands that have opted for mass customisation are :

NikeID - an online service that allows customers to create their own clothing by customising the colour, design.

Louis Vuitton’s Mon Monogram  - lets consumers add personal initials and colours to the brand’s bags

Prada Customize - lets people add personal lettering to bags, as well as allows them to configure their own shoes and sunglasses

Indochino - An e-commerce start-up that lets you buy a made-to- measure suit

Bow & Drape - Clothing for the millennial generation offers trend-driven clothing and accessories with tonnes of options to personalize.

Not just restricted to mass fashion or luxury, customisation is now sweeping through the whole of retail, as many start-ups have taken up the onus to meet the customers needs before making them loyalists.